Today, the ORB's gave its final poll results, Remain 54%, Leave 46%.
The company is going with Remain 54%, Leave 46%.
"As ORB’s polling on the EU referendum draw’s to a close, one thing immediately differentiates this campaign from the previous General Election campaigns we have worked on – namely the significant shifts in attitudes over a four-week period," explained the company.
"Telephone and online polls appear to send contrasting topline messages about the result, with online tending to favour leave, and telephone, remain. Two weeks ago many of the polls suggested an increase in support for ‘leave’ with some telephone polls even suggesting Brexit. However, in the last seven days’ polls are suggesting that voters are shifting back to Remain, something which both the bookmakers and the financial markets concur with. While polling can only ever aim to capture a snapshot of public opinion, as pollsters we are frequently asked what we think the final result will be."